information: How to Improve Your ECommerce Website

information: How to Improve Your ECommerce Website

3 common issues and fixes for a successful online store

Last week, I shared 5 Steps to help You Build an eCommerce Store. during this text , I'm building upon that foundation and showing you ways to reinforce your eCommerce website.

One of the massive reasons why now's the time to require care of an eCommerce website is that buyers are online quite ever. according to Absolunet's COVID-19 x eCommerce Report sales have jumped:

+105% in sporting goods

+106% in Furniture and residential Decor

+160% in Food and restaurants

+161% in Appliances, Electronics, Building Materials and DIY

Once forced to buy for online thanks to COVID-19, many consumers will still do their shopping online, now conversant in the experience and convenience.

Because your audience are getting to be spending such tons time online, I'm sharing some common problems that always come up and therefore the thanks to enhance your eCommerce store:

1. You're on the wrong platform.

You've probably heard about the favored eCommerce website builders that allow you to make and maintain an eCommerce website with none coding or design knowledge. Basically, you drag and drop text and pictures into a template.

Some of the foremost popular eCommerce website builders include:

Wix
Squarespace
Shopify
Weebly
Square Online Store
While many non-professionals wish to recommend using these DIY site builders, there are some disadvantages to them, including:

Lack of customization. Because there are limits to what you'll and can't do, your site may look fairly generic and be missing the unique touches you will get with a professionally designed site.

Limited sub-navigation. Squarespace, as an example , only allows one sub-navigation. So it is not suitable for bigger websites that need a deeper menu hierarchy.

Non-transferable features. If your business has grown and you'd like something different, it are often very difficult (and costly) to transfer your site away from popular eCommerce website builders.

Lack of ownership control. along side your site being housed on a 3rd party platform, you're technically not the owner of your own data. If you fail to suits their terms and conditions, even innocently, you will have your site close up all of sudden and no because of retrieve your valuable files.

Poor SEO Optimization. Typically drag and drop website builders create plenty of excess code, which adversely affects the site's organic reach in search engines. Moreover, some 3rd party builders don't facilitate critical tracking codes needed for proper SEO and SEM analysis.

Hidden Costs. Often the lure of free or low monthly fees is what seems appealing on the surface. However, there's often a limited number of pages or features available unless you pay more for them.

Sadly, many small business owners who were lured by the free or low tag find themselves stuck on a platform that just doesn't work for them which is once they address us for help. If that's happened to you, allow us to understand .

With the right professional website develoment company, you'll get a stunning and functional online store you'll not only be pleased with , but will get you the sales you'd like . it'll stand out from the competition and seamlessly reflect your branding-and, it'll be able to join together with your business.

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READ: 5 Steps to help You Build an eCommerce Store

From 2017 to late 2019, approximately 28.1 million Canadians made purchases online. That's plenty of individuals who are landing on webpages and whipping out their wallets if they like what they see.

But there's more to the tactic than buying an internet site name and loading your site with products or services. There are technical aspects to navigate and content to believe .

Do you DIY with an online site builder or hire a pro? does one need to persist with SEO or specialize in paid ads too?

As alittle business owner, I've helped many purchasers create successful online companies. So I'm sharing this five-step guide to starting an internet business with you to make the tactic clearer and fewer stressful.

Read more on our website.

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2. Your site isn't aesthetically pleasing.

Your visitors want to land on a gorgeous site with an intuitive layout so on realize their trust that you simply simply are a reputable online store.

According to a Kissmetric's study, 93% of buyers consider visual appearance to be the foremost important factor when making a purchase!

From your logo to your text font and thus the imagery used, your web design should stay within your brand guidelines.

And you'd wish to form it as simple as possible for your potential clients to hunt out what you offer. Nobody wants to possess to click through pages and pages to hunt out a product or service, or to navigate a complicated maze of menu items.

One of our clients, Twisted Toffee, makes it easy for people to urge to exactly what they're trying to seek out in an appealing and interesting way with this easy one-page eCommerce acknowledged .

3. The user experience isn't the simplest .

There's more to the online user experience than making menus easy to navigate (although that's a neighborhood of it too). additionally to having an intuitive layout that flows from page to page, you'd wish to also:

1. Strive for perfection when it involves customer service. answer questions and

complaints fast and resolve issues as soon as you'll .

Consider using a chatbot, which allows business owners to provide responses and solutions

2. confirm you've informative About Us in-tuned with|and make contact with|and call|and phone|and speak to"> and acquire in-tuned with Us page so your visitors can learn more about you and obtain in-tuned with you anytime they need to. Having your photo (and your team members' if applicable) on your About Us page are often a warm because of welcome visitors to your site.

I also recommend having your customer service phone number visible on every page of your site. this is often often a superb because of emote the valuable trust you'd wish to realize along side your visitors.

3. If you refund to the community in how or want your clientele to know about something you represent , allow them to understand to also build trust.

For example, we truly believe giving back by offering our services also as financial donations to help support several charities and not-for-profit organizations. That's why we've donated our services and provided reduced-rate sponsorships to sort of local organizations.

We share how we're socially responsible in our About Us sub-menu.

The more pleasant and seamless you create the user experience, the more leads and sales you'll get .

Of course, there's tons more to starting a web-based business than what I'm able to cover here! You'll also want to provide your visitors with:

Well written product titles and descriptions
Strong calls to action
Fresh SEO content like blog articles and tips
Video content - especially if they demonstrate the merchandise you're selling
Relevant social media posts (e.g., Facebook, LinkedIn, Twitter, Instagram) that attract followers back to your website

Benefit-driven testimonials and merchandise reviews
So this is often often just a neighborhood of a way bigger marketing strategy you'll got to believe as you maintain an eCommerce website. Contact us to hunt out out how we'll help with all of these things and more.
To your business success,

Susan

She works with entrepreneurs who struggle with having the shortage of knowledge , skill and support needed to form their online business presence.

As a results of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so as that they will specialize in building their business with peace of mind at having a perfect network in place to guide them every step of the way.

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